Earlier this spring, the Smiler's deli on the corner of West 48th and 7th Avenue closed. The building was purchased by SL Green for $41.1 million. Wrapped in black netting and scaffolding, it has been demolished.
There used to be several Smiler's all-night delis in the city. Now there are only a few. In the 70s, this one was an Orange Julius and The Doll theater--LIVE ACTS ON STAGE SEEING IS BELIEVING!
Constructed in 1927, it was a nice-looking building, too.
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The little old buildings to the east of this one--down to what was Manny's Music--have all been acquired by the Rockefeller Group.
The Post reported that SL Green will build a three-story building on the corner. Others have speculated that he'll buy out Rockefeller's parcel and put something enormous here.
Winick has the rendering: "over 5,400 SF of brilliant, high-resolution digital LED signage to carry your animated brand messaging in all directions"! And there's a website for the building, which is more billboard than building, with an animation that might give you a seizure.
With the lovely Loews Mayfair building demolished on 47th and 7th to make room for another glass and digital monstrosity, this elderly block--once filled with interesting things--is fading fast.
What is the future for the secret peep theater buried beneath it?
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