Verve

VANISHING

Verve has been on Bleecker for about 20 years, long before the street's luxury chain explosion. They are closing in April.



They closed their main shop on the street in 2010, and kept this shoe store going. As the line of luxury has marched ever eastward, businesses on Verve's block have shuttered, including the beloved diner Manatus.

Now Verve's last shop is on its way out.



In just a few years' time, 45 mom-and-pop businesses were wiped out on Bleecker between 10th Street and the western end. (Here's the timeline.)

The wave of lost businesses keeps moving east along the street, as landlords kick out responsible, thriving businesses, and quadruple the rent, all to bring in the next Marc Jacobs, Calvin Klein, or another luxury shopping mall chain.

There's more to lose. It's not going to stop until we stop it. #SaveNYC.